Juan Cruz Díaz, managing director, and Max Klaver, specialist, both at Cefeidas Group in Buenos Aires: “With Argentina’s campaign season in its early stages, competition is heating up among prospective candidates in both major coalitions. President Alberto Fernández is so far the only member of Frente de Todos to have stated his intention to run, but Economy Minister Sergio Massa is weighing his own potential at the polls. The degree to which he is perceived as an effective steward of the economy will determine whether or not Massa launches a campaign. While Vice President Cristina Fernández de Kirchner has said that she will not stand for any elected office, her base is calling on her to run. Kirchner’s decision will necessarily affect the outcome of Frente de Todos’ primary. Within Juntos por el Cambio, Horacio Rodríguez Larreta’s well-resourced, moderate campaign is looking to capture the political center to offset the strength of hardliner Patricia Bullrich’s mobilized base. Former President Mauricio Macri’s decision to…”